For progress with substance: Our new brand

For almost 70 years, Prognos has been providing orientation on topics of the future: demographics, decarbonisation, (de)globalisation and digitalisation.

Following an intensive rebranding process, we are now able to sum up our self-image more precisely: because guidance is not an end in itself, but rather the basis for progress – economically, ecologically and socially.

“Enabling progress. With evidence.” Our new claim sums up this aspiration. Prognos combines the best of economic research and strategy consulting: more solution-oriented than science, more scientific than many consultancies. This enables us to empower decision-makers in politics, business and society to actively shape change and successfully guide their organisations through multiple crises.

This attitude shapes our entire brand image. Our redesigned logo symbolises movement and progress and shows that we initiate change, but not in an abstract way – rather, in a feasible and well-founded manner. We not only know what it takes, but also how it can be achieved.

The new visual language combines substance and dynamism. Two principles that have always characterised our work. We integrated the previously grey logo element into our logo and use it more prominently in other places as well. It symbolises the way forward: reliable in direction, flexible in design. The clear typography stands for our proven political neutrality.

We remain who we are. Independent, value-based and committed to quality. That’s why not everything is changing – not even visually. What is new is the way we present ourselves: more dynamic, clearer, more distinctive.

For orientation in times of change. For progress with substance. And decisions based on evidence.

Enabling progress. 
With evidence.