Location & Real Estate Development

Long-term planning, keeping an eye on developments.

Location and property development is an ongoing and long-term task. From vision to implementation to the evaluation of specific measures, it is important to keep an eye on future demand in regional markets as well as, in the short term, changing customer requirements.

Strategic investment in locations and real estate

Strategic investment in locations and real estate requires a focus on clearly defined conditions for success. In the development of larger sites and properties, for example, long-term requirements, utilization options and clearly defined target groups are crucial, both for the preparatory land-use planning and for the subsequent utilization concept.

The basis of every investment decision is a comprehensive analysis of the location and requirements, which evaluates the regional market environment, the location, the specific site conditions as well as current and future requirements. Only then can the development of demand and the absorption capacity for additional offers of a location be determined in a forward-looking manner. This relationship between supply and demand determines decisively whether property at a given location will be successful in the long run, taking into account the appropriate usage and target group.

Location and real estate development in a macroeconomic context

Nevertheless, for a future-oriented location and real estate development, more than only local circumstances need to be considered. Sound location and market analyses also take socio-economic and social trends into account, such as demographic change, the increasing flexibility of physical work, and housing preferences or commuter conditions.

Location & Real Estate Development: A selection of our services

Market and competition analyses

  • Socio-economic assessment of individual locations and entire regions
  • Benchmarking cities and regions in national and state comparisons
  • Identifying strengths and weaknesses as well as opportunities and risks (SWOT analyses)

Industrial space concepts and commercial space strategies

  • Analysis of land supply and demand at local and regional level
  • Industry and potential analysis of areas for strategic development and the profiling of locations
  • Identifying specific (inter-municipal) marketing strategies

Cost-benefit and profitability analyses

  • Assessment of (regional) economic profitability based on cost and revenue analyses
  • Determination of (detour) profitability of a wide variety of infrastructure projects, from commercial space to innovation and technology centres, to public institutions such as theatres or libraries
  • Performing risk and sensitivity analyses

Feasibility studies for land and real estate developments

  • Needs-based analysis of market and trend evaluations for different industries
  • Preparation of development scenarios and usage concepts
  • Development and evaluation of financing and support plans

Future and development strategies

  • Participative future and guideline processes for cities and regions
  • Development of implementation-oriented fields of action and catalogues of measures

Our work on this topic

Take a look at our latest projects and activities.

Clusters meet Regions

| Event

As part of our work for the European Cluster Collaboration Platform (ECCP), Dr Jan-Philipp Kramer presents a paper on the cluster landscape in Styria, with a focus on the green and digital transformation in the region.

Clusters meet Regions

| Event

As part of our work for the European Cluster Collaboration Platform (ECCP), Dr Jan-Philipp Kramer presents an input paper on the cluster landscape of Lombardy, outlining important considerations for the future development of the region.

Green light for the Rhineland-Palatinate Innovation Agency

| Project

The Rhineland-Palatinate Innovation Agency was co-developed by Prognos in 2022. Prognos has continued to support the innovation agency throughout the start of its operational work.

Green transformation of industrial cities

| Event

The workshop is dedicated to the challenges surrounding the green transformation of regions. Prognos EU head Dr Jan-Philipp Kramer will report on his experiences with circular industrial cities at EU level in a presentation.

Official start: Ten regions receive technical assistance from the EU

| Project update

Within the Harnessing Talent Platform, the European Commission has selected ten regions to receive technical assistance for securing skilled workers.

Clusters as boosters of regional development in Skåne

| Project

Clusters can function as a stimulus for innovation in industrial ecosystems. This is shown by a European Union’s European Cluster Collaboration Platform impulse paper that uses the Swedish coastal region of Skåne as a case study.

Innovation Index Germany 2022

| Project

How does the expansion of the digital infrastructure affect regional innovation strength? The IID.2022 provides clarification.

The future of construction

| Project

For the building industry, climate protection is moving into the centre. Because it is one of the largest consumers of resources and energy. Study for the Future Council of the vbw.

Innovation region Central Germany 2040 – Socio-economic perspective

| Project

The population in Central Germany is shrinking, aging, and requires increasing levels of care. However, the industries in focus have leverage – especially in cities.

Decarbonisation options in the building sector

| Project

How can greenhouse gas emissions in the building sector be reduced?

Housing requirements in the Northern Black Forest region

| Project

On behalf of the Northern Black Forest region, Prognos examined what the future housing re-quirements will be for the region and its seven central areas by the year 2040.

Impact Area Analysis Regions Düsseldorf-Kreis Mettmann / Rheinisches Revier

| Project

The impact analysis outlines the spatial links between the two regions.

Extension of the ex-ante avaluation of the EFRE subordinated loan fund

| Project

The needs of SMEs, freelancers and start-ups in Saarland for loans financed by EU funds were investigated by Prognos experts in an ex-ante evaluation of the ERDF subordinated loan fund commissioned by the Saarland Ministry of Economic Affairs.

Innovation & Technology Centre for hydrogen

| Project

The BMDV (Federal Ministry for Digital and Transport) wants to promote an innovation and technology centre for hydrogen. Prognos and their partner evaluate the concepts of four German regions and conduct feasibility studies.

Housing requirements in Baden-Württemberg

| Project

Baden-Württemberg’s housing market is seeing a clear imbalance between supply and demand. Between 2011 and 2015, an “accrued buildings deficit” of 88,000 too few apartments emerged. These are the results of a Prognos study conducted on behalf of L-Bank.

Prognos Zukunftsatlas® 2016

| Project

How are Germany's regions positioned for the future? The 2004 study in cooperation with Handelsblatt.

Prognos Zukunftsatlas® 2013

| Project

How are Germany's regions positioned for the future? The 2013 study in cooperation with Handelsblatt.

Prognos Zukunftsatlas® 2010

| Project

How are Germany's regions positioned for the future? The 2010 study in cooperation with Handelsblatt.

Prognos Zukunftsatlas® Industries 2009

| Project

“Prognos Zukunftsatlas® Industries 2009” focuses on the future fields that have potential for a strong increase in value creation over the next five to ten years.

Prognos Zukunftsatlas® 2007

| Project

How are Germany's regions positioned for the future? The 2007 study in cooperation with Handelsblatt.

Prognos Zukunftsatlas® 2004

| Project

How are Germany's regions positioned for the future? The 2004 study in cooperation with Handelsblatt.

Do you have questions?

Your contact at Prognos

Marion Neumann

Project Manager

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Fabian Malik

Senior Project Manager

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About us

Prognos – Providing Orientation.

Prognos is one of the oldest economic research centres in Europe. Founded at the University of Basel, Prognos experts have been conducting research for a wide range of clients from the public and private sectors since 1959 – politically independent, scientifically sound.

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