Long-term planning, keeping an eye on developments. Location and property development is an ongoing and long-term task. From vision to implementation to the evaluation of specific measures, it is important to keep an eye on future demand in regional markets as well as, in the short term, changing customer requirements. Strategic investment in locations and real estate Strategic investment in locations and real estate requires a focus on clearly defined conditions for success. In the development of larger sites and properties, for example, long-term requirements, utilization options and clearly defined target groups are crucial, both for the preparatory land-use planning and for the subsequent utilization concept. The basis of every investment decision is a comprehensive analysis of the location and requirements, which evaluates the regional market environment, the location, the specific site conditions as well as current and future requirements. Only then can the development of demand and the absorption capacity for additional offers of a location be determined in a forward-looking manner. This relationship between supply and demand determines decisively whether property at a given location will be successful in the long run, taking into account the appropriate usage and target group. Location and real estate development in a macroeconomic context Nevertheless, for a future-oriented location and real estate development, more than only local circumstances need to be considered. Sound location and market analyses also take socio-economic and social trends into account, such as demographic change, the increasing flexibility of physical work, and housing preferences or commuter conditions. Location & Real Estate Development: A selection of our services Market and competition analyses Socio-economic assessment of individual locations and entire regions Benchmarking cities and regions in national and state comparisons Identifying strengths and weaknesses as well as opportunities and risks (SWOT analyses) Industrial space concepts and commercial space strategies Analysis of land supply and demand at local and regional level Industry and potential analysis of areas for strategic development and the profiling of locations Identifying specific (inter-municipal) marketing strategies Cost-benefit and profitability analyses Assessment of (regional) economic profitability based on cost and revenue analyses Determination of (detour) profitability of a wide variety of infrastructure projects, from commercial space to innovation and technology centres, to public institutions such as theatres or libraries Performing risk and sensitivity analyses Feasibility studies for land and real estate developments Needs-based analysis of market and trend evaluations for different industries Preparation of development scenarios and usage concepts Development and evaluation of financing and support plans Future and development strategies Participative future and guideline processes for cities and regions Development of implementation-oriented fields of action and catalogues of measures Our work on this topic Take a look at our latest projects and activities. Mid-term evaluation of the public sector loan facility 2025 | Project The Public Sector Loan Facility is an EU financial instrument to ensure a socially just transition to climate neutrality in the regions. Prognos and t33 srl evaluated the instrument. Read more Public participation in the Rostock Südstadt district 2024 | Project What will the future look like in the Südstadt district of Rostock? In an innovative and co-creative public participation process, Prognos and the participants developed criteria for a planning concept its further development. Read more City of Cologne Urban Development Strategy - Economy 2024 | Project In order to secure and sustainably design commercial space in Cologne, Prognos developed a new urban development concept for the City of Cologne in exchange with stakeholders and members of the public. Read more Monitoring and evaluation of the North Rhine-Westphalian innovation strategy (RIS3) ongoing | Project As part of ERDF funding 2021-2027, the state of North Rhine-Westphalia has developed a regional innovation strategy (RIS3). Prognos is responsible for monitoring and evaluating the strategy. Read more Clusters meet Regions: Graz 18. - 19. June 2024 | Event As part of our work for the European Cluster Collaboration Platform (ECCP), Dr Jan-Philipp Kramer presents a paper on the cluster landscape in Styria, with a focus on the green and digital transformation in the region. Read more Developing the Rhein-Kreis Neuss economic development strategy 2024 | Project Rhein-Kreis Neuss is focusing on more innovative economic development to strengthen its business location. Prognos was instrumental in the development of the new strategy. Read more Clusters meet Regions: Milan 26. - 27. March 2024 | Event As part of our work for the European Cluster Collaboration Platform (ECCP), Dr Jan-Philipp Kramer presents an input paper on the cluster landscape of Lombardy, outlining important considerations for the future development of the region. Read more Green light for the Rhineland-Palatinate Innovation Agency 2023 | Project The Rhineland-Palatinate Innovation Agency was co-developed by Prognos in 2022. Prognos has continued to support the innovation agency throughout the start of its operational work. Read more Green transformation of industrial cities 18. January 2024 | Event The workshop is dedicated to the challenges surrounding the green transformation of regions. Prognos EU head Dr Jan-Philipp Kramer will report on his experiences with circular industrial cities at EU level in a presentation. Read more Official start: Ten regions receive technical assistance from the EU 2023 | Project update Within the Harnessing Talent Platform, the European Commission has selected ten regions to receive technical assistance for securing skilled workers. Read more Clusters as boosters of regional development in Skåne 2023 | Project Clusters can function as a stimulus for innovation in industrial ecosystems. This is shown by a European Union’s European Cluster Collaboration Platform impulse paper that uses the Swedish coastal region of Skåne as a case study. Read more Green Economy Report North Rhine-Westphalia 2022 2022 | Project In its fourth edition, Prognos analyses the economic and ecological impact of the green economy in NRW. Read more Innovation Index Germany 2022 2022 | Project How does the expansion of the digital infrastructure affect regional innovation strength? The IID.2022 provides clarification. Read more The future of construction 2021 | Project For the building industry, climate protection is moving into the centre. Because it is one of the largest consumers of resources and energy. Study for the Future Council of the vbw. Read more Innovation region Central Germany 2040 – Socio-economic perspective 2021 | Project The population in Central Germany is shrinking, aging, and requires increasing levels of care. However, the industries in focus have leverage – especially in cities. Read more Decarbonisation options in the building sector 2020 | Project How can greenhouse gas emissions in the building sector be reduced? Read more Housing requirements in the Northern Black Forest region 2020 | Project On behalf of the Northern Black Forest region, Prognos examined what the future housing re-quirements will be for the region and its seven central areas by the year 2040. Read more Impact Area Analysis Regions Düsseldorf-Kreis Mettmann / Rheinisches Revier 2019 | Project The impact analysis outlines the spatial links between the two regions. Read more Extension of the ex-ante avaluation of the EFRE subordinated loan fund 2018 | Project The needs of SMEs, freelancers and start-ups in Saarland for loans financed by EU funds were investigated by Prognos experts in an ex-ante evaluation of the ERDF subordinated loan fund commissioned by the Saarland Ministry of Economic Affairs. Read more Innovation & Technology Centre for hydrogen 2021 | Project The BMDV (Federal Ministry for Digital and Transport) wants to promote an innovation and technology centre for hydrogen. Prognos and their partner evaluate the concepts of four German regions and conduct feasibility studies. Read more Housing requirements in Baden-Württemberg 2017 | Project Baden-Württemberg’s housing market is seeing a clear imbalance between supply and demand. Between 2011 and 2015, an “accrued buildings deficit” of 88,000 too few apartments emerged. These are the results of a Prognos study conducted on behalf of L-Bank. Read more Prognos Zukunftsatlas® 2016 2016 | Project How are Germany's regions positioned for the future? The 2004 study in cooperation with Handelsblatt. Read more Prognos Zukunftsatlas® 2013 2013 | Project How are Germany's regions positioned for the future? The 2013 study in cooperation with Handelsblatt. Read more Prognos Zukunftsatlas® 2010 2010 | Project How are Germany's regions positioned for the future? The 2010 study in cooperation with Handelsblatt. Read more Prognos Zukunftsatlas® Industries 2009 2009 | Project “Prognos Zukunftsatlas® Industries 2009” focuses on the future fields that have potential for a strong increase in value creation over the next five to ten years. Read more Prognos Zukunftsatlas® 2007 2007 | Project How are Germany's regions positioned for the future? The 2007 study in cooperation with Handelsblatt. Read more Prognos Zukunftsatlas® 2004 2004 | Project How are Germany's regions positioned for the future? The 2004 study in cooperation with Handelsblatt. Read more Do you have questions? Your contact at Prognos Marion Neumann Project Manager View profile Fabian Malik Senior Project Manager View profile About us Prognos – Providing Orientation. Prognos is one of the oldest economic research centres in Europe. Founded at the University of Basel, Prognos experts have been conducting research for a wide range of clients from the public and private sectors since 1959 – politically independent, scientifically sound. Learn more