Location & Real Estate Development

Long-term planning, keeping an eye on developments.

Location and property development is an ongoing and long-term task. From vision to implementation to the evaluation of specific measures, it is important to keep an eye on future demand in regional markets as well as, in the short term, changing customer requirements.

Strategic investment in locations and real estate

Strategic investment in locations and real estate requires a focus on clearly defined conditions for success. In the development of larger sites and properties, for example, long-term requirements, utilization options and clearly defined target groups are crucial, both for the preparatory land-use planning and for the subsequent utilization concept.

The basis of every investment decision is a comprehensive analysis of the location and requirements, which evaluates the regional market environment, the location, the specific site conditions as well as current and future requirements. Only then can the development of demand and the absorption capacity for additional offers of a location be determined in a forward-looking manner. This relationship between supply and demand determines decisively whether property at a given location will be successful in the long run, taking into account the appropriate usage and target group.

Location and real estate development in a macroeconomic context

Nevertheless, for a future-oriented location and real estate development, more than only local circumstances need to be considered. Sound location and market analyses also take socio-economic and social trends into account, such as demographic change, the increasing flexibility of physical work, and housing preferences or commuter conditions.

Location & real estate development: A selection of our services

Market and competition analyses

  • Socio-economic assessment of individual locations and entire regions
  • Benchmarking cities and regions in national and state comparisons
  • Identifying strengths and weaknesses as well as opportunities and risks (SWOT analyses)

Industrial space concepts and commercial space strategies

  • Analysis of land supply and demand at local and regional level
  • Industry and potential analysis of areas for strategic development and the profiling of locations
  • Identifying specific (inter-municipal) marketing strategies

Cost-benefit and profitability analyses

  • Assessment of (regional) economic profitability based on cost and revenue analyses
  • Determination of (detour) profitability of a wide variety of infrastructure projects, from commercial space to innovation and technology centres, to public institutions such as theatres or libraries
  • Performing risk and sensitivity analyses

Feasibility studies for land and real estate developments

  • Needs-based analysis of market and trend evaluations for different industries
  • Preparation of development scenarios and usage concepts
  • Development and evaluation of financing and support plans

Future and development strategies

  • Participative future and guideline processes for cities and regions
  • Development of implementation-oriented fields of action and catalogues of measures

Our work on this topic

Take a look at our latest projects and activities.

Innovation Index Germany

| Project

How does the expansion of the digital infrastructure affect regional innovation strength? The IID.2022 provides clarification.

Innovation & Technology Centre for hydrogen

| Project

The BMDV (Federal Ministry for Digital and Transport) wants to promote an innovation and technology centre for hydrogen. Prognos and their partner evaluate the concepts of four German regions and conduct feasibility studies.

The future of construction

| Project

For the building industry, climate protection is moving into the centre. Because it is one of the largest consumers of resources and energy. Study for the Future Council of the vbw.

Decarbonisation options in the building sector

| Project

How can greenhouse gas emissions in the building sector be reduced?

Impact Area Analysis Regions Düsseldorf-Kreis Mettmann / Rheinisches Revier

| Project

The impact analysis outlines the spatial links between the two regions.

Extension of the ex-ante avaluation of the EFRE subordinated loan fund

| Project

The needs of SMEs, freelancers and start-ups in Saarland for loans financed by EU funds were investigated by Prognos experts in an ex-ante evaluation of the ERDF subordinated loan fund commissioned by the Saarland Ministry of Economic Affairs.

Prognos Zukunftsatlas® 2016

| Project

How are Germany's regions positioned for the future? The 2004 study in cooperation with Handelsblatt.

Prognos Zukunftsatlas® 2013

| Project

How are Germany's regions positioned for the future? The 2013 study in cooperation with Handelsblatt.

Prognos Zukunftsatlas® 2010

| Project

How are Germany's regions positioned for the future? The 2010 study in cooperation with Handelsblatt.

Prognos Zukunftsatlas® Industries 2009

| Project

“Prognos Zukunftsatlas® Industries 2009” focuses on the future fields that have potential for a strong increase in value creation over the next five to ten years.

Do you have questions?

Your contact at Prognos

Marion Neumann

Project Manager

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Fabian Malik

Project Manager

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About us

Prognos – Providing Orientation.

Prognos is one of the oldest economic research centres in Europe. Founded at the University of Basel, Prognos experts have been conducting research for a wide range of clients from the public and private sectors since 1959 – politically independent, scientifically sound.

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