Federal Ministry of Economics and Climate Protection’s Centre of Competence for Cultural and Creative Industries
2022
u-institut
Blockchains open new perspectives for the cultural and creative industry. Blockchains are programmable systems that enable digital property to be owned and traded transparently in a peer-to-peer manner without the engagement of trust-building third parties.
The cultural and creative industry is well known for its rapid adaptation of new technologies. In arts, trading digital art with non-fungible tokens (NFTs) gains increasing popularity. In fashion, brands experiment with innovative marketing approaches by tokenising clothing and design. In film, blockchains are utilized for fundraising. And in music, a new form of label emerges, organized as DAOs.
Our publication “Blockchain in the Cultural and Creative Industry – Opportunities for New Business Models” offers an overview of the leading narratives and mental models on blockchain and Web3 in the cultural and creative sphere. Using real world examples, it illustrates how artists and creatives are experimenting and implementing ideas and business models in creative ventures. The methodology at hand is based on an extensive analysis of relevant literature.
We identify four areas where blockchain and Web3 could benefit the cultural and creative industry in the long run:
The dossier (kreativ-bund.de, PDF in German)
More about our work (in German)
Project team: Dr Olaf Arndt, Roman Bartuli, Bianca Creutz, Kathleen Freitag, Christina Schenten
Latest update: 31.08.2022
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