all projects

Blockchain in the creative industry

Client

Federal Ministry of Economics and Climate Protection’s Centre of Competence for Cultural and Creative Industries

Year

2022

Partner

u-institut


Our mission

Blockchains open new perspectives for the cultural and creative industry. Blockchains are programmable systems that enable digital property to be owned and traded transparently in a peer-to-peer manner without the engagement of trust-building third parties.

The cultural and creative industry is well known for its rapid adaptation of new technologies. In arts, trading digital art with non-fungible tokens (NFTs) gains increasing popularity. In fashion, brands experiment with innovative marketing approaches by tokenising clothing and design. In film, blockchains are utilized for fundraising. And in music, a new form of label emerges, organized as DAOs.

Our approach

Our publication “Blockchain in the Cultural and Creative Industry – Opportunities for New Business Models” offers an overview of the leading narratives and mental models on blockchain and Web3 in the cultural and creative sphere. Using real world examples, it illustrates how artists and creatives are experimenting and implementing ideas and business models in creative ventures. The methodology at hand is based on an extensive analysis of relevant literature.

Core results

We identify four areas where blockchain and Web3 could benefit the cultural and creative industry in the long run:

  • To prove province of artists’ work and introduce digital scarcity. NFTs carry an unforgeable signature of the author, proofing the originality of art. At the same time, NFTs introduce scarcity to the digital realm, which allows artists to claim and enforce higher prices on the market.
  • To provide an unforgeable record of license rights. Blockchains offer opportunities for improving the integrity of data used for the exploitation of license rights. Moreover, it allows for automated remunerations via smart contracts as soon as license rights are used by third parties.
  • To facilitate access to finance via tokens. Tokens can represent ownership in creative ventures. Incentives to invest in such tokens stem from the prospect of token appreciation as the token value increases when ventures succeed. By offering tokens, artists can allocate capital from fans, supporters, and speculators.
  • To organise collaborations between artists and creatives. Decentralized Autonomous Organisations (DAOs) represent a new approach in organising project-related work between creative professionals and companies. Through token incentives, collaboration and decision-making processes can be coordinated collectively and more efficiently, allowing for a fairer share of generated profits.

Links and downloads

The dossier (kreativ-bund.de, PDF in German)

More about our work (in German)

Project team: Dr Olaf Arndt, Roman Bartuli, Bianca Creutz, Kathleen Freitag, Christina Schenten

 

Latest update: 31.08.2022

Mehr Studien & Projekte zu diesem Thema

More studies & projects on this topic

Five challenges: How Europe remains competitive in the future

2024
| Expertise

What needs to happen for Europe to survive in global competition? We analysed this at the “12 Minutes Europe – Meeting Global Challenges” event organised by the Austrian Federal Economic Chamber.

Harnessing Talent Platform: Technical support in progress

2024
| Project update

The Harnessing Talent Platform supports selected regions within the EU that are particularly affected by demographic change and the brain drain. The technical support that Prognos is providing in some regions has now been launched with kick-off meetings.

KreativLand Baden-Württemberg

2024
| Project

Creatives in the countryside? As scientific partner in the model project KreativLand Baden-Württemberg, Prognos examined the status quo, the opportunities and the challenges facing creatives living and working outside of the urban centres and regions.

Evaluation of the Bildungsketten Initiative

ongoing
| Project

The Bildungsketten Initiative’s goal is to support coordinated action by the Federal and State governments at the most important interfaces of the educational process. Prognos evaluates the initiative on behalf of the Federal Ministry of Education and Research.

Support for the Just Transition Platform

2024
| Project

Through the Just Transition Platform (JTP), the EU supports the member states and regions in achieving their climate targets in a fair manner. Prognos provided the JTP with in-depth analyses and knowledge management.

Career orientation for immigrants

2024
| Project

The transition into the job market often represents a greater challenge for immigrants. We evaluated a subsidised programme that supports them in meeting this challenge on behalf of the Federal Ministry of Education and Research.

The invisible value of care work

2024
| Expertise

72 billion hours: That is how many unpaid care work hours are performed in Germany, annually, by women. In a new paper, we show the value of unpaid care work and how unevenly it is dis-tributed between men and women.

Innovation Index Germany 2023

2024
| Project

Once again, Prognos has compiled the Innovation Index Germany on behalf of the Vodafone Institute for Society and Communications. The index quantifies the impact the expansion of Germany’s digital infrastructure has had on its innovation strength.

Status Report on the German Recycling Economy 2024

2024
| Project

The 2024 Status Report gives a comprehensive picture of the whole Recycling Economy sector and its future challenges.

Regional purchasing power of pensions

2023
| Project

Where in Germany is retirement particularly cheap and where has it become more expensive than average? Prognos examined this for the German Insurance Industry Association.

About us

Prognos – Providing Orientation.

Prognos is one of the oldest economic research centres in Europe. Founded at the University of Basel, Prognos experts have been conducting research for a wide range of clients from the public and private sectors since 1959 – politically independent, scientifically sound.

Learn more