R+V-Versicherung
2022
Germany is experiencing a turning point. The war in Ukraine, the climate crisis, globalisation, and a forced digitalisation are challenging our economic and social order. But how do people see the situation? For its 100-year anniversary, R+V-Versicherung wanted to find out the answer to this question and commissioned Prognos to carry out a generation study.
For this purpose, in the spring of 2022, two pivotal generations were interviewed:
The generational study is based on two surveys of Generation Z and baby boomers in Germany: one scenario survey with around 200 participants, and a generational survey with around 2,000 participants.
Prognos implemented the scenario survey in January 2022. The generational survey was carried out by Kantar Public. The focus was on the general view of the future and key future topics such as environmental and climate protection, working hours, and education. Selected survey results were used to design future scenarios using our macroeconomic models.
Kantar Public conducted the survey online in March and April 2022. A representative sample of generations was drawn from a pool of willing-to-participate households. The survey focused on future trends and values. Questions from the Shell Jugendstudien (Shell Youth Studies) were also integrated, allowing a comparison with previous results.
First outstanding result: The intergenerational conflict, lamented by many, does not exist at all.
On the central question of which social issues are the most important, baby boomers and Generation Z were surprisingly united. Their priorities:
This shows: It is possible to shape the future together.
There is also a great deal of agreement on the question of values. Both generations value:
However, there are some differences that have conflict potential:
Another key result is a loss of confidence in the future. More than two-thirds of young people see the future of society as rather gloomy, even more so than the already negative attitude of baby boomers (63 percent). A comparison with the Shell Jugendstudien shows that this is a negative record. In 2019, “confidence” among young people was still at more than 50 percent.
Further information on the study (ruv.de, in German)
Read the study directly as WebMag:
Project team: Dr Oliver Ehrentraut, Klaudia Lehmann, Jonathan-Aton Talamo, Christoph Keller, Laura Sulzer, Dr Stefan Moog, Jan Limbers, Miriam Lovis
Latest update: 15.09.2022
Senior Project Manager
Partner, Director, Head of Economics Division
A race to catch up - this is what Europe needs if it is not to be left behind by the USA and China. In the SPIEGEL guest article, Christian Böllhoff calls for a new match plan with clear priorities for the new EU legislative period.
In uncertain times, there is a growing demand for orientation. PEO® delivers independent figures. Based on our wolrd economy model we project the developments until 2045.
Growth in the German economy benefits the whole of Europe. Our study for the vbw shows that this is due to the size of the economy and its strong foreign trade networks.
The study for the European Commission examines the impact of digitalisation on the employment situation in the individual member states as well as on the EU economy as a whole.
In his guest article "Move Europe - it's urgent!" in WirtschaftsWoche, Christian Böllhoff calls for Europe to reposition itself geo-economically in order to strengthen its position between the economic giants USA and China.
Mechanical engineering, the automotive industry, pharmaceuticals: In which sectors is Germany still a leader? On behalf of the Handelsblatt, we examined how successfully Germany is holding its own against its international competitors.
Germany and Europe are trying to find their place in the New World Order. Prognos examined four foreign trade strategies for the vbw.
What needs to happen for Europe to survive in global competition? We analysed this at the “12 Minutes Europe – Meeting Global Challenges” event organised by the Austrian Federal Economic Chamber.
72 billion hours: That is how many unpaid care work hours are performed in Germany, annually, by women. In a new paper, we show the value of unpaid care work and how unevenly it is dis-tributed between men and women.
Once again, Prognos has compiled the Innovation Index Germany on behalf of the Vodafone Institute for Society and Communications. The index quantifies the impact the expansion of Germany’s digital infrastructure has had on its innovation strength.
Prognos is one of the oldest economic research centres in Europe. Founded at the University of Basel, Prognos experts have been conducting research for a wide range of clients from the public and private sectors since 1959 – politically independent, scientifically sound.