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Expertise

Cultural & Creative Industries

Culture and the creative sector are the key to the future.

Designers, musicians, filmmakers, choreographers, publishers, game developers and other culture creators – they all represent the eleven sub-sectors that, like colourful pieces of a puzzle, make up a diverse whole known as the cultural and creative industries.

Value creation in the cultural and creative industries

Across the globe, the cultural and creative industries are regarded as an important economic sector. In 2018, it was one of the strongest contributors to growth and employment in Germany, with a gross value of 100.5 billion EUR, employing nearly 1.7 million people. It thus outperforms sectors such as the chemical industry or energy supply. Applying creative techniques such as design thinking and gamification, this industry stimulates innovation and knowledge-based growth in other economic sectors – the keywords being Cross Innovation and Creative Impact. The cultural and creative industries also play a pioneering role in the development of new business models.

Culture strengthens society and the economy

The cultural and creative industries are key contributors to dealing with the challenges of digitization, urban-rural social inequality and sustainability, just to name a few. By means of creative bureaucracy, the industry encourages citizen-friendly administrative structures, promotes social participation through cultural education and inspires sustainable entrepreneurship. Promoting the cultural and creative industries thus creates not only added value within the industry, but also for society as a whole.

Cultural education building a powerful, sustainable society

Culture and creativity are not just economic factors; they also stimulate societal developments. One prerequisite for these benefits is cultural education – an education for cultural participation. It enables the active reception of art and culture, facilitates political and social participation, and promotes personal development. Promoting culture is therefore particularly important to ensure access to and participation in cultural activities for all.

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Cultural & Creative Industries: A selection of our services

Cultural and creative economy reports

In our cultural and creative economy reports, we use key statistical indicators to analyze the economic importance of the cultural and creative industries, their submarkets (submarket profiles) and how they have developed in individual regions.

Market studies and future trends

We uncover market trends, developments and potentials for innovation in the cultural and creative industries. We focus on the potentials for interdisciplinary innovation and value creation links with other industries. Core elements of our analyses and assessments: current study and research results, the Prognos web crawler, panels and interviews.

Local and regional analysis and strategy development

In close collaboration with cities and regions, we develop strategies to promote the cultural and creative industries. We use an individually tailored set of methods consisting of quantitative analyses, surveys, expert interviews and workshops.

Feasibility studies and cost-effectiveness analysis

We use cost-benefit analyses to support your investment decisions. User needs, analyses of demand and target groups form the basis of utilization plans and business models.

Evaluations of support programmes and measures

Our assessments of support programmes and evaluations of incentive measures are based on a wide range of methods: continuous program data monitoring, expert talks with stakeholders, online surveys and site-specific case studies.

Our work on this topic

Take a look at our latest projects and activities.

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CREATIVE.REPORT

2019

The creative report from CREATIVE.NRW provides facts and figures about the creative industries in NRW. The data was collected and evaluated by Prognos.

Do you have questions?

Your contact at Prognos

Dr Olaf Arndt

Vice Director, Head of Region & Location

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Kathleen Freitag

Projektleiterin

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Klaudia Lehmann

Project Manager

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About us

Prognos – Providing Orientation.

Prognos is one of the oldest economic research centres in Europe. Founded at the University of Basel, Prognos experts have been conducting research for a wide range of clients from the public and private sectors since 1959 – politically independent, scientifically sound.

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