all projects

Kreative, Netzwerke und Diskurs



CREATIVE.NRW Competence Center Creative Industries des Wirtschaftsministeriums NRW



The creative report from CREATIVE.NRW provides facts and figures about the creative industries in NRW in order to sharpen society's focus on the performance of the creative industries. The data was collected and evaluated by Prognos.
The cultural and creative industries in North Rhine-Westphalia are an efficient economic sector and an important employment market in the region. With a turnover of around 39 billion Euro generated in 2018, it represents almost a quarter of the national turnover in this branch and its 742,100 Euro turnover per company, is significantly above the national average of 653,300 Euro.

More than half of the roughly 300,000 people employed in the creative industries in NRW are subject to social security contributions. Based on the number of people in employment, this industry branch ranks second after the metal industry. With a proportion of 29 per cent academics, the education level is well above average. The proportion of women in nine of the eleven sub-markets of the creative industries is also above the average for the North Rhine-Westphalian economy as a whole. Only in the software/games industry and the music branch are women underrepresented.

Read the CREATIVE.REPORT (in German, PDF, 56 Pages)


Kathleen Freitag, Roman Bartuli, Carolin Karg

Our work on this topic

Take a look at our latest projects and activities.

German Creative Economy Summit

| Event

Bianca Creutz will contribute her expertise on the economic potential and future prospects of the cultural and creative industries as a speaker at the German Creative Economy Summit.

Dossier: Cultural and creative industries in the metaverse

| Project update

The feature dossier addresses which opportunities and challenges the metaverse might hold for the sub-markets of the cultural and creative industries.

The economic and social situation of the creative professions

| Project

In a comprehensive study, Prognos analyses the social and economic situation of freelance and hybrid working creatives. The results will serve as a basis for targeted improvements.

KreativLand Baden-Württemberg

| Project

Creatives in the countryside? We want to make creative potential and innovative impulses visible. To this end, we are supporting the KreativLand Baden-Württemberg model project, as a scientific partner.

Blockchain in the creative industry

| Project

Technology enables new business models for creative professionals. And offers solutions for key industry challenges.

Cross-innovation success factors for the cultural and creative industries

| Project

Interdisciplinary cooperation and innovation are characteristic of the cultural and creative industries. Prognos investigated which factors promote cross-industry cooperation.

Economic assessment of the development of Bremerhaven’s shipyard quarter

| Project

The shipyard quarter in Bremerhaven is to be given a new lease of life. Prognos will analyse the medium- to long-term regional economic effects of the transformation of the district.

Promoting Cultural and Creative Industries in the EU

| News

The research paper "Promoting Cultural and Creative Industries in the EU" provides an overview of the European Union's funding instruments for cultural and creative industries (CCIs) in the new funding period 2021-2027.

German Competence Centre for Cultural & Creative Industries

| Project

Corona-affliction, the research landscape, and the cultural and creative industries’ digital business models. We are one of the project promoters for the Federal Cultural and Creative Industries Competence Centre.

About us

Prognos – Providing Orientation.

Prognos is one of the oldest economic research centres in Europe. Founded at the University of Basel, Prognos experts have been conducting research for a wide range of clients from the public and private sectors since 1959 – politically independent, scientifically sound.

Learn more